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The Secret Of Confident Businesses - Selling Your Value Proposition Press Release
18th April 2017: Selling Your Value Proposition - How To Transform Your Business Into A Selling Organization
The Secret Of Confident Businesses: Selling What Customers Really Value
It’s a paradox. Today’s customers have more power and choice than ever. But they are less satisfied with the businesses that serve them.
What’s going on? Customers have higher expectations, yet many businesses are losing sight of what matters to them. As a result, new, disruptive competitors are taking the business that’s left on the table.
Building a strong value proposition is the first step towards re-connecting with your customers. But how do you turn it into a “golden thread” that runs through your business, so that everything you do is focused on creating and selling what your customers really care about? In short, how do you transform to become a selling organization?
Selling Your Value Proposition, the new book by Cindy Barnes, Helen Blake and Tamara Howard, explains how. This practical, user-friendly guide will help business professionals to provide products and services that are of genuine value to their customers. The prize? Engaged customers and employees, solid revenues, a sense of business community and a successful sales process. In summary – a confident business, where everyone knows what they are doing and why.
Refining the techniques and skills developed throughout the authors’ distinguished careers, including experience with more than 600 companies worldwide, this book is the essential step-by- step guide to building a value proposition that sells.
“Packed with tried and tested tactics and dozens of examples from real organizations, this is an essential read for execs in large corporates or anyone who wants to be customer-centric (internal or external), innovate and stay ahead of the game.” Simon Gale, Procurement Director, Sony Europe
“We are living in the Age of the Customer. Selling Your Value Proposition provides leaders with fresh, insightful advice on how to drive the customer-centric business transformation our new world requires. The time has come for every employee to join the sales team, and Barnes, Blake and Howard provide a blueprint with powerful case studies to arm leaders with what they need to get started tomorrow. A must-read book for the Transformational Leader of the Future.” Cate Gutowski, VP Commercial Digital Thread, GE Digital
About the authors: Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis and holds an MBA.
Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and a member of the International Transactional Analysis Association.
Tamara Howard is a Harvard Graduate with business experience spanning the USA and Europe. She runs a business consultancy focusing on growth. Over her distinguished career Tamara has lead sales teams in selling many multi-million pound deals.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
Selling Your Value Proposition - ISBN: 9780749479916, Price: £29.99 - is available to purchase from Kogan Page from 3rd May 2017. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.
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