Top marketing and social media commentator Tom Goodwin joins David Shelley and Adjoa Andoh to headline Quantum 2018
2nd February 2018
Conference to reveal new consumer research, discuss future trends for business and the international growth of audiobooks
The London Book Fair (LBF) has announced the Quantum: Inspiration, Informed by Data conference keynote speakers, who include digital transformation commentator Tom Goodwin, Hachette’s David Shelley and actor and narrator Adjoa Andoh.
Quantum conference, Monday 9 April 2018, in partnership with Nielsen Book, is being chaired by Matt Haslum, publishing consultant and former Marketing Director at Faber & Faber, and it will reveal exclusive new research by Nielsen Book.
Tom Goodwin is an industry provocateur and commentator on the future of marketing and business and has been voted as a top 10 voice in Marketing by LinkedIn for 2017 and 2018. He is the author of Digital Darwinism (Kogan Page), publishing April 2018, which focuses on digital transformation, disruption and change.
Actress Adjoa Andoh will be in conversation with Lorelei King, multi award-winning narrator of audiobooks and co-founder of the digital publishing company, Creative Content Ltd. They will discuss the value of narration to audio and particularly how to work with international texts. With audio publishing taking centre stage, the second half of the day at Quantum 2018 will be solely focussed on audiobooks, spanning audio rights, evolving business models, and marketing and creativity.
Other Quantum 2018 speakers include Rebecca Smart, Ebury Publishing, Michele Cobb, Audio Publishers Association US, and Abigail Bergstrom, Gleam Futures.
Tom Goodwin, Executive Vice President and Head of Innovation at Zenith Media USA, and author of Digital Darwinism said: “I am delighted to be speaking at the Quantum Conference in April. It is common knowledge now that if businesses want to succeed in their industry then they should understand how to adapt and must acknowledge what to embrace and ignore in the post-digital age. I’m really looking forward to delving in to this and listening to some of the other speakers throughout the day.”
Orna O’Brien, Conference Manager at LBFcommented: “I am thrilled to announce this line-up of provocative and forward-thinking speakers. These keynotes will provide Quantum 2018 delegates with starting points for a fascinating discussion about future trends in marketing, how AI will impact business, emerging trends in publishing and the growth of audiobooks: this conference will be a hotbed of ideas. Quantum remains unique in publishing, due to its international outlook, and the audio keynote reflects this with focus on international writing. Nielsen Book will again be at the heart of the conference with the latest market insights underpinning all sessions."
2018’s Quantum conference will cover a wide range of themes including: consumer dynamics, influencer marketing, new creative talent and competition from the wider creative industries, channels for increased sales, audio publishing, and key industry trends.
Delegates can attend the full programme and benefit from a packed programme of global publishing voices, inspiration, motivation, and case studies, or attend the afternoon audiobook session. A Quantum ticket also provides free entry to The London Book Fair, 10 to 12 April 2018. Ticket prices start at £249 for a full day, and are available from http://quantum.londonbookfair.co.uk/entry.
For further information, and to request interviews, please contact: Edwina Boyd-Gibbins, Midas Public Relations, 0207 361 7860, [email protected]
Notes to editors:
THE LONDON BOOK FAIR (LBF)
The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2018, the 47th Fair, will take place from 10 – 12 April 2018, Olympia London. LBF’s London Book and Screen Week will run for the third year, with the book fair as the pivotal three-day event within a seven-day programme. For further information, please visit: www.londonbookfair.co.uk
QUANTUM 2018
Quantum: Inspiration, Informed by Data is a LBF conference in partnership with Nielsen Book. It is a full day conference on Monday 9 April 2018 at London Olympia. Nielsen Book’s latest market insights underpinning all sessions. 2018’s Quantum conference will cover a wide range of themes including: consumer dynamics, influencer marketing, new creative talent and competition from the wider creative industries, channels for increased sales, audio publishing, and key industry trends.
Delegates can attend the full programme and benefit from a packed programme of global publishing voices, inspiration, motivation, and case studies, or attend the afternoon audiobook session. A Quantum ticket also provides free entry to The London Book Fair, 10 to 12 April 2018. Ticket prices start at £249 for a full day, and are available from http://quantum.londonbookfair.co.uk/entry.
The Quantum 2018 steering committee:
- Matt Haslum
- Jo Henry, Nielsen Book
- Sara Lloyd, Macmillan Publishers
- Rebecca Smart, Penguin Random House
- Javier Celaya, Dosdoce
- Caroline Raphael, Consultant, formerly BBC & Penguin Random House
- Amanda D'Acierno, Penguin Random House, USA
- Ali Muirden, Creative Content
- Nick Coveney, HarperCollins
- Michele Cobb, Audio Book Association, USA
- Sarah Shrubb, Hachette Audio
- Dominic White, W Howes
REED EXHIBITIONS BOOKS & PUBLISHING
Reed Exhibitions Books & Publishing portfolio consists of six trade and public book fairs taking place in some of the most important and dynamic book markets in the world: Brazil, France, Japan, UK and USA. Bienal do Livro São Paulo, BookExpo America, eBooks, Salon du Livre, The London Book Fair and Tokyo International Book Fair, collectively attract over 770,000 participants and 2,600 primary exhibitors and rights centre table holders, interested in buying or selling intellectual property rights, buying, selling or specifying titles, discovering the latest trends in publishing, understanding new markets or meeting authors and discovering new titles.
Working closely with professional bodies, trades associations and government departments, Reed Exhibitions Books & Publishing portfolio ensures that each and every event is targeted and relevant to the book and publishing industry’s needs. As a result many of Reed Exhibitions books and publishing events are leaders in their markets.
REED EXHIBITIONS
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com
ABOUT QUANTUM
The London Book Fair’s popular Monday Conference has been running, in various guises, for nine years. It is a truly global event with attendees and speakers representing over 25 different nations annually.
As the important precursor to LBF, when the world’s Publishing community descends on London, in numbers over 25,000, it has been described as ‘the accelerator’ to the Fair, informing and igniting the many debates that continue in more depth on the show floor, on the subsequent three days.
The focus is predominantly on trade publishing, as there are sister conferences taking place during LBF on scholarly and education publishing. Now titled Quantum, it attracts all those keen to keep abreast of what’s happening in the global industry, to see how others are tackling the current challenges, to hear voices unheard before at publishing conferences, to learn about new audiences, markets, channels and talent, network with global colleagues, and to be motivated and inspired. Typical attendees work in publishing, marketing, consultancies, digital agencies, trade associations, PR, rights and licensing, and more.
ABOUT NIELSEN BOOK
Nielsen Book is the leading provider of search, discovery, commerce, consumer research and retail sales analysis services. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.
ABOUT NIELSEN
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com
About Matt Haslum
Matt spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined Faber & Faber as Marketing Director in 2012, building a list-focussed consumer-facing marketing team alongside an award-winning website and Members programme. Since leaving Faber in 2017, Matt has been consulting for publishers and creative agencies on a broad range of topics - from digital development, to list & campaign planning, to marketing and publishing strategy.
