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Digital Branding 2e press release

Digital Branding (9780749481698)

20th November 2017 - Digital Branding, 2nd edition, A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Why digital branding isn’t about logos, visual identity or sponsorship

Learning how to harness digital, measure the true ROI of your efforts and understand the impact on your brand, are skills that have become crucial to the success of any organization today. Digital branding is now the sum of our online experiences, with traditional branding making up a much smaller portion of a very complicated picture.

Digital Branding, second edition – the new book from the respected CIM fellow, course leader and Digital Marketing Podcast host Daniel Rowles – provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each core marketing avenue, from content marketing and social media to SEO and web analytics, this new edition contains a complete overhaul of tools and techniques to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

Exploring key considerations such as social media policy updates, advancements in mobile marketing and mobile payments, plus augmented and virtual reality, this succinct handbook is essential for any marketer or brand strategist looking to enhance their brand identity online.

With new, high-profile case studies from the likes of Accenture, Tesco and Imperial College London, plus a toolkit of free and paid tools, valuable checklists, and measurement devices for multiple channels, Digital Branding is the only book you need to understand the digital branding process from start to finish – and implement it with stand-out results. 

Gemma Butler, Associate Director of Marketing at the Chartered Institute of Marketing said ‘In the fast-paced world of digital media, every marketer needs a bible – I can’t recommend it enough.’ While Tim Ruthven, Head of Marketing Innovation at Imperial College BusinessSchool, also praised the book, describing it as ‘a practical yet strategically minded guide’ that is ‘worthy of a spot on your desk if you’re passionate about delivering results through digital channels.’

---- Notes to Editor -----

Marketing & PR: For a digital or printed review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925. 

About the author: Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.


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