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Win more customer value - Press Release
Win more customer value
The customer value imperative drives how your company develops sustainable competitive advantage. Get your company’s logistics and marketing departments talking again, and ensure a seamless customer experience, with new book Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks.
From the award-winning author team behind The Lean Supply Chain: Managing the Challenge at Tesco comes this new guide to dispelling the myth that marketing and logistics are disconnected. Marketing Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks, publishing on 3rd October 2017, explores the question of what customer value is and how to provide it through synergy between these two departments.
‘Marketing and logistics need to come together to ensure that an organization achieves its core purpose of delivering value to customers,’ assert the authors. With this new book, you’ll be able to get your team to achieve better processes and keep customers coming back.
Professor Richard Wilding, Chairman of the Chartered Institute of Logistics and Transport (CILT), said about the book: ‘Bringing marketing and logistics together is a powerful recipe to gain competitive advantage, and this book brings right up to date the approaches required to enable this. Extensively referenced, the text is an excellent resource for logistics and supply chain strategists who are seeking to increase end-customer value and reduce costs for the supply chain as a whole.’
About the authors: Robert Mason has a business background, mainly in a variety of roles with M&S. He is now a Reader in Logistics and Operations Management (LOM) at Cardiff Business School and has led many business research projects with Tesco as a partner.
Barry Evans' early career involved roles in Logistics/Distribution with Watney Mann, Rank Hovis McDougall and Royal Mail. This was followed by roles in Tesco plc, including Lean Process Manager in Tesco Supply Chain Development. He joined the Lean Enterprise Research Centre at Cardiff Business School as a Senior Research Associate. Mr Evans is now retired.
For a review copy, media requests or more information, please contact Emmanuel Aryeetey or +44 (0)20 7278 0433.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organizations or professional associations in Logistics, Leadership, Management, Marketing, Branding, Human Resources, Coaching, Entrepreneurship and Careers. Follow @KPLogistics for information about new books and business insights from author experts.
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