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Ad Law

Ad Law

The Essential Guide to Advertising Law and Regulation

Richard Lindsay


Understand the key challenges to consider when planning, implementing and managing advertising and marketing campaigns, with this ultimate, succinct guide to advertising law and regulations.

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About the book

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns.

Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.

Table Of Contents

  • Section - ONE: Intellectual Property - The law and content rights;
    • Chapter - 1: Copyright;
    • Chapter - 2: Trade Marks;
    • Chapter - 3: Design Rights;
    • Chapter - 4: Passing Off;
  • Section - TWO: The Regulatory System - Key legal and self-regulatory frameworks;
    • Chapter - 5: The Self-regulatory system;
    • Chapter - 6: Industry's Voluntary Codes;
    • Chapter - 7: Consumer Protection Law;
    • Chapter - 8: Privacy and Data Protection;
  • Section - THREE: Do I Comply? Key Challenges and Themes in Advertising;
    • Chapter - 9: Celebrities;
    • Chapter - 10: Children;
    • Chapter - 11: Comparative Advertising;
    • Chapter - 12: Defamation;
    • Chapter - 13: The Internet and Beyond;
    • Chapter - 14: Lotteries, Competitions and Prize Promotions;
    • Chapter - 15: Price Claims and Indications;
    • Chapter - 16: Sponsorship and Major Events;
    • Chapter - 17: Other Questions;
  • Section - FOUR: Industry Issues - Key Challenges for Certain Business Sectors;
    • Chapter - 18: Alcohol;
    • Chapter - 19: Financial Services;
    • Chapter - 20: Food;
    • Chapter - 21: Gambling;
    • Chapter - 22: Health and Nutrition Claims;
    • Chapter - 23: Political Ads, Causes and Ideas and Charities;
    • Chapter - 24: Tobacco and Alternative Products;
    • Chapter - 25: Other Questions;
  • Section - FIVE: Business Affairs;
    • Chapter - 26: Client Agency Contracts;
    • Chapter - 27: Pitch Protection;
    • Chapter - 28: Production;
    • Chapter - 29: Insurance;

Book Details

  • EAN: 9780749472894
  • Edition: 1
  • Published: 3rd September 2016
  • Paperback
  • Dimensions: 235x155
  • 416 pages

About the Author

Richard Lindsay is the Legal Director for the IPA. Prior to this he worked as the Group Legal Director for the Telegraph Media Group and has also worked as an in-house lawyer for several other companies, including Granada Enterprises.

Richard Lindsay

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