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B2B Marketing Strategy

B2B Marketing Strategy

Differentiate, Develop and Deliver Lasting Customer Engagement

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, shifting focus away from continually changing channels and technologies, and towards customers to increase meaningful engagement.

Available to pre-order from 3rd September 2017
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About the book

B2B marketing is facing a multitude of challenges. Fast moving digital trends and a wealth of new technologies and channels, mean that customers have the ability to seize control of the buying process more completely than ever before. Marketers are often left scrambling to keep up, but B2B Marketing Strategy shows readers how to remain ahead of the curve and focus on what truly matters - the customer - in order to achieve true competitive advantage in today's multi-channelled marketing realm.

Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy provides a new and game-changing model to help marketers hone their focus and employ effective strategies to win lasting customer engagement. Filled with real-world case studies and practical insights, it takes the unique approach of confronting and refuting several fallacies that are dominating the current state of B2B marketing, including the belief that the digital revolution has fundamentally changed the very core of marketing. By fostering an understanding of what truly drives and grows a business, B2B Marketing Strategy will help companies become memorable in the hearts and minds of their customers.


Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Think Different - Fallacy #1; Marketing Has Forever and Fundamentally Changed;
    • Chapter - 01: Change Happens – The Seismic Shift in Our B2B Marketing Environment;
    • Chapter - 02: All That Glitters – B2B Marketing’s Obsession With the Latest Tools and Tactics;
    • Chapter - 03: 5 Essential Steps to Think Different;
  • Section - TWO: Do Different - Fallacy #2; The Marketing Plan is The Marketing Strategy;
    • Chapter - 04: Getting Back to Basics – Brand, Strategy, Customers and Measurement;
    • Chapter - 05: An Introduction to 3D Marketing - Differentiate, Develop and Deliver;
    • Chapter - 06: 5 Essential Steps to Do Different;
  • Section - THREE: Be Different - Fallacy #3; The Purpose of Marketing is Lead Generation;
    • Chapter - 07: What is the Purpose of Marketing?;
    • Chapter - 08: 7 rules of Engagement For The Social Era;
    • Chapter - 09: Taking a Big Idea to Market – 5 Lessons;
    • Chapter - 10: 5 Essential Steps to Be Different;
  • Section - FOUR: Conclusion;
    • Chapter - 11: Tactics are For The Moment, Ideas are Forever



Book Details

  • EAN: 9780749481063
  • Edition: 1
  • Published: 3rd December 2017
  • Paperback
  • Dimensions: 234x156
  • 240 pages

About the Author

Heidi Taylor is a consultant, speaker and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns. In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has won two awards at the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards, including the coveted overall Marketer of the Year.


Heidi Taylor