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B2B Social Selling Strategy

Connect with Customers, Build Relationships and Drive Sales

Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
EAN: 9781398604490
Edition: 1
Format: 234x156
256 pages

About the book

Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.

78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs.

Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.

About the authors

Julie Atherton is an award-winning social media consultant and digital strategist with over 30 years' experience gained working with global brands including Nissan, ITV, Deloitte Digital and ASOS. Based near Bristol, UK, she trains marketing professionals and business leaders in social selling and social media strategy and is a Qualifications Advisory Board member for the Institute of Data and Marketing (IDM). A regular speaker and awards judge, she has been interviewed for publications including Forbes and The Sunday Times. She is the author of Social Media Strategy, also published by Kogan Page.