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Brand Failures

Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

Matt Haig

From £16.66

Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.

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About the book

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.

Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.

He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.

A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Table Of Contents

    • Chapter - 01: Introduction;
    • Chapter - 02: Classic failures;
    • Chapter - 03: Idea failures;
    • Chapter - 04: Extension failures;
    • Chapter - 05: PR failures;
    • Chapter - 06: Culture failures;
    • Chapter - 07: People failures;
    • Chapter - 08: Business cycle failures;
    • Chapter - 09: Rebranding failures;
    • Chapter - 10: Internet and new technology failures;
    • Chapter - 11: Tired brands

Book Details

  • EAN: 9780749462994
  • Edition: 2
  • Published: 3rd May 2011
  • Paperback
  • Format: 217x139
  • 256 pages

About the Author

Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Matt Haig

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