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Innovation and Best Practice
for Business Success

Established 1967

Brand Success

Brand Success

How the World's Top 100 Brands Thrive and Survive

Matt Haig


With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.

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About the book

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.

The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.

With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Innovation brands;
    • Chapter - 02: Pioneer brands;
    • Chapter - 03: Distraction brands;
    • Chapter - 04: Streamlined brands;
    • Chapter - 05: Muscle brands;
    • Chapter - 06: Distinction brands;
    • Chapter - 07: Status brands;
    • Chapter - 08: People brands;
    • Chapter - 09: Responsibility brands;
    • Chapter - 10: Broad brands;
    • Chapter - 11: Emotion brands;
    • Chapter - 12: Design brands;
    • Chapter - 13: Consistent brands;
    • Chapter - 14: Advertiser brands;
    • Chapter - 15: Distribution brands;
    • Chapter - 16: Speed brands;
    • Chapter - 17: Evolution brands;
    • Chapter - 18: The BRIC brands

Book Details

  • EAN: 9780749462871
  • Edition: 2
  • Published: 3rd May 2011
  • Paperback
  • Dimensions: 216x138
  • 304 pages

About the Author

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Matt Haig

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