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Brand Success

Brand Success

How the World's Top 100 Brands Thrive and Survive

Matt Haig

From £16.66

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

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About the book

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Innovation brands;
    • Chapter - 02: Pioneer brands;
    • Chapter - 03: Distraction brands;
    • Chapter - 04: Streamlined brands;
    • Chapter - 05: Muscle brands;
    • Chapter - 06: Distinction brands;
    • Chapter - 07: Status brands;
    • Chapter - 08: People brands;
    • Chapter - 09: Responsibility brands;
    • Chapter - 10: Broad brands;
    • Chapter - 11: Emotion brands;
    • Chapter - 12: Design brands;
    • Chapter - 13: Consistent brands;
    • Chapter - 14: Advertiser brands;
    • Chapter - 15: Distribution brands;
    • Chapter - 16: Speed brands;
    • Chapter - 17: Evolution brands;
    • Chapter - 18: The BRIC brands


Ideal for executives or PR pros who wish to learn about successful brands through practical examples.
PR Week

A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes.
Publishing News

Book Details

  • EAN: 9780749462871
  • Edition: 2
  • Published: 3rd May 2011
  • Paperback
  • Format: 215x140
  • 304 pages

About the Author

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Matt Haig

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