With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.
The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.
With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).