We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Brand Success

Brand Success

How the World's Top 100 Brands Thrive and Survive

Matt Haig

From £16.66

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

Buy product
Buy now

About the book

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.


Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Innovation brands;
    • Chapter - 02: Pioneer brands;
    • Chapter - 03: Distraction brands;
    • Chapter - 04: Streamlined brands;
    • Chapter - 05: Muscle brands;
    • Chapter - 06: Distinction brands;
    • Chapter - 07: Status brands;
    • Chapter - 08: People brands;
    • Chapter - 09: Responsibility brands;
    • Chapter - 10: Broad brands;
    • Chapter - 11: Emotion brands;
    • Chapter - 12: Design brands;
    • Chapter - 13: Consistent brands;
    • Chapter - 14: Advertiser brands;
    • Chapter - 15: Distribution brands;
    • Chapter - 16: Speed brands;
    • Chapter - 17: Evolution brands;
    • Chapter - 18: The BRIC brands



Reviews

Ideal for executives or PR pros who wish to learn about successful brands through practical examples.
PR Week

A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes.
Publishing News


Book Details

  • EAN: 9780749462871
  • Edition: 2
  • Published: 3rd May 2011
  • Paperback
  • Format: 215x140
  • 304 pages

About the Author

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).


Matt Haig


Other titles by this author