Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.
Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. Building Your Business Through Export is an indispensible handbook for new and established exporters. In this thorough but accessible guide, John Westwood explains how to navigate the risks, build an understanding of potential target markets and make the most of the services many governments make available to their exporters as you develop and implement your export strategy. Including a range of international case examples, complete sample export and export marketing plans and supported by online checklists and country mini-profiles, this book offers essential advice on choosing and using agents and distributors, pricing, sales promotion, payment methods for export sales and ensuring your company website is ready for international customers.
This book is very timely. Building Your Business Through Export applies best practice in strategic marketing to the field of exporting. Mr Westwood uses his considerable experience to give practical advice and examples on how to make exporting work for your business growth and gain a competitive edge to succeed internationally. In particular, the book provides practical tips to utilize the internet and online channels, to acquire and retain overseas customers.
Raul Kharbanda AMRS, Head of Research & Customer Insight, UK Trade & Investment
John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as a Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.