About the book
Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. Building Your Business Through Export is an indispensible handbook for new and established exporters. In this thorough but accessible guide, John Westwood explains how to navigate the risks, build an understanding of potential target markets and make the most of the services many governments make available to their exporters as you develop and implement your export strategy. Including a range of international case examples, complete sample export and export marketing plans and supported by online checklists and country mini-profiles, this book offers essential advice on choosing and using agents and distributors, pricing, sales promotion, payment methods for export sales and ensuring your company website is ready for international customers.