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Business Development Culture

Taking Sales Culture Beyond the Sales Team

Enable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.
    Paperback£19.99
    Ebook£16.66
    Print and ebook bundle£25.00
EAN: 9780749481919
Edition: 1
Published:
Paperback
Format: 235x160
248 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team.

Easily tailored to maximize current processes, Business Development Culture features numerous tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. This invaluable guidance to an ever-widening issue is driven through the author's extensive experience as a trainer, and a series of impacting interviews from across the industry. Insightful, practical and directly relevant, this book is an essential read to achieve stable, consistent growth, and ultimately, long-term profits.

About the authors

Alex Moyle

Alex Moyle has been in the business development and sales arena for over 20 years. He delivers sales and training programmes for organizations around the country, dedicated to improving overall sales performance and quota by instilling a culture of long term business development. He comes from a recruitment background, and is the founder of Elevated Recruiting, one of the UK's leading recruitment training organisations.

More about Alex Moyle

The impact of digital disruption in sales has never been fully explained until now in <i><b>Business Development Culture</b></i>. We all see it, all know it, but are collectively responding too slowly to changes that will have significant impact on every business. Moyle puts the sales efforts at the centre of this exploration, introducing the various areas of the business that must now consider how they support this effort. Culture will always be at the forefront of any sales leader's world, understanding the macro environment and ensuring that their sales force is mobile enough to handle the technology revolution may be the new challenge for the next 20 years. <b><i>Business Development Culture</i></b> is the book to help challenge and evolve this strategy.

Ben Turner, CEO, Association of Professional Sales