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Business Operations Models

Business Operations Models

Becoming a Disruptive Competitor

Alan Braithwaite, Martin Christopher

From £24.99

Achieve super-performance through effective operations management using a strategic framework to implement a transformative operating model.

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About the book

Most successful companies have operations management at their heart. It enables strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strategy barely recognises the world of operations management.

Recognising that operations management needs to be more strategic, Business Operations Models is a revolutionary new title that looks at the interrelationship of operations management and strategy.

In Business Operations Models, Martin Christopher and Alan Braithwaite identify the characteristics of market-leading businesses that have transformed their markets and delivered super performance for their stakeholders. It points to the theory gap between strategic thinking and operations and how many high-performing businesses arrive at their new operating models as much by chance as judgement. Unpacking those observations leads to some clearly defined features of winning competitors, including eliminating waste, leveraging technology, and utilising transformative business models. Business Operations Models offers a framework for achieving super performance and understanding when and how a company may be able to leverage its capabilities to outperform.

The book provides detailed international case studies that illustrate how the principles work in practice, including Apple, Dell, Amazon, John Lewis, Southwest airlines, Aldi, Toyota and many others.

Table Of Contents

    • Chapter - 01: What we mean by business operations models – and why are they important?;
    • Chapter - 02: The characteristics of super-performing businesses;
    • Chapter - 03: The customer lens – understanding compelling value;
    • Chapter - 04: The strategy operations gap;
    • Chapter - 05: Unpacking the business operations model framework;
    • Chapter - 06: The technology dimension to being a disruptor;
    • Chapter - 07: Market-changing models – driving transformation;
    • Chapter - 08: Competing through the basics;
    • Chapter - 09: Optimization of the business operations model;
    • Chapter - 10: Making it happen – becoming a disruptor;
    • Chapter - 11: Guiding principles to building a competitive edge through business operations models


Business leaders crave greater simplicity but sometimes end up confusing themselves with an overload of data or 'analysis paralysis'. Braithwaite and Christopher draw on years of experience to cut through the confusion with lucidity and compelling evidence. Their business operations models are based on admirably clear principles. Their approach could help you reinvent your business and set you on a path to greater success.
Stefan Stern, Financial Times columnist and Visiting Professor, Cass Business School

The business operations model framework builds on the extensive theoretical knowledge and deep practical experience residing within these two authors, making it a must-read for those engaged in modern business. From wide-ranging commercial know-how the authors have selected case studies that provide clear insight and learning into what makes today's and tomorrow's super-competitors.
Chris Jephson, former Director of Learning at Maersk Line and Director, Client Relations, Maersk Logistics

Alan and Martin have influenced the evolution of Retail Supply Chains over the past 30 years through the advice given to leading companies by LCP and through their work at Cranfield. Today the pace of change is more disruptive than ever and it is timely to reflect on the principles which shape efficiency and effectiveness in this area, which is so critical to sustained business success.
David Wild, CEO, Domino’s Pizza, formerly CEO of Halfords and Walmart and director at Tesco

Business Operations Models is a book about winning, about succeeding in business with a particular slant towards supply chain and logistics management encapsulating more than 30 years' experience by prominent supply chain and business operations strategists and practitioners from Cranfield University: Alan Braithwaite and Martin Christopher. Whilst detailed, it never hides behind jargon and sets out a clear methodology for success. Each chapter illustrates the points by case studies of well-known successes such as Apple and Amazon and has useful task-driving checklists.
Logistics & Transport Focus

Needing to reconfigure your operating model for competitive advantage might be an easy concept to accept, but the execution is likely to be difficult. Valuable assistance is provided in the many case studies and visuals in this book. There are two groups who should read this book: executive leaders that want to transform their operation in a way that will alter their role in a market and managers that have high aspirations and a vision for the true contribution they could make if they were positioned differently.
Kelly Barner, Buyers Meeting Point

What a terrific book. Alan Braithwaite and Martin Christopher have done an excellent job in showing the importance of operations, giving us new perspectives on the subject, cleverly contextualizing logistics / SCM within a broader business framework, and packing the book with fascinating company cases, data and quotes. I can see why the book has been so well received. I have certainly learned a lot and will be strongly recommending it to my students and colleagues.
Alan McKinnon, Professor at Kühne Logistics University

Book Details

  • EAN: 9780749473310
  • Edition: 1
  • Published: 3rd May 2015
  • Paperback
  • Format: 235x155
  • 264 pages

About the Author

Alan Braithwaite is Visiting Professor at Cranfield University and specializes in supply chain strategy and operational excellence in the retail, manufacturing and service sectors. He is the founder of LCP Consulting, which collaborates with over 400 companies internationally.

Martin Christopher has been at the forefront of the development of new thinking in logistics and supply chain management for over 30 years. He is Emeritus Professor of Marketing and Logistics at Cranfield University, where he helped build the Centre for Logistics and Supply Chain Management into a leading centre of excellence. His published work is widely cited by other scholars and he has been invited to participate in academic and industry events around the world.

Alan Braithwaite

Martin Christopher

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