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Business Research

Enjoy Creating, Developing and Writing Your Business Project

Undertake a research project for the first time with this guide which focuses on the organization as the most important part of business research and makes the subject enjoyable and accessible to all.
EAN: 9780749468958
Edition: 1
Format: 235x155
232 pages

About the book

Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.

Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.

About the authors

Wilson Ng

Wilson Ng is a Reader in Innovation and Entrepreneurship at the University of Roehampton London where he teaches innovation and entrepreneurship, organisational creativity, and research methods. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.

More about Wilson Ng

Elayne Coakes

Dr Elayne Coakes is Senior Lecturer at Westminster Business School. She teaches Research Methods to MBA students. She is also visiting professor at the British Institute of Technology and E-Commerce where she teaches Executive MBA Research Methods. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience. She has published widely.

More about Elayne Coakes

They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students.

Dr Tom Cockburn, AFNZIM, Director-Policy, Center for Dynamic Leadership Models in Global Business