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Case Study: Communication in Business Practice

Its Central Role in Supply Chain Management

Learn about buyer/supplier performance and the importance of good information exchange.

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EAN: 9780749475369
Format: 297x210mm
4 pages

About the book

Communication is fundamental for exchanging information in a timely manner in order to facilitate a wide range of business interactions. Communication in Business Practice looks at communication between businesses and offers advice on how it can be improved in a supply chain management context. Aimed at students on supply chain management and logistics courses, it explains how to relate to other businesses and stakeholders internally and externally.

Communication in Business Practice highlights pitfalls to avoid, offers the reader some essential techniques for best practice, and focuses on key aspects of communication in business. These tools will improve cross-functional activities and increase profit as well as forging stronger networks and relationships with suppliers.

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About the authors

Xia Zhu is a senior lecturer in Marketing at Sheffield Hallam University. Before her academic career she worked as a business development manager in a British company expanding its business in the Far East. Her research interests are in services marketing and business-to-business marketing.