This case study explores why deliveries of new jewellery items from the Burmese company GLITZ to shops was constantly delayed, resulting in detrimental effects on sales and penalty charges.
Aimed at students on manufacturing, supply chain, operations management and logistics courses, it analyses how factors at each stage of the production chain play a fundamental role in the end result of a product and determine delivery times.
The case study explains business process redesign (BPR). It provides examples of how BPR can reorganize activities through looking at the BPR GLITZ undertook, identifying the root causes of the problems within the production chain and showing how the process was redesigned.
BPR examines the performance of an existing process, to assess and if necessary redesign it. BPR provides techniques to reorganize activities. It collates knowledge, experiences and ideas from people involved in the process, inside and outside the firm. It provides an overview of the process and its problems. BPR reveals tasks and roles, and interactive communication between all parties.
In this case study Brian Lawrence also examines methods of data collection and investigates a step by step method of mapping the process. Readers are also provided with a series of questions to test their understanding of BPR along with guidance answers.
Brian Lawrence is a Lecturer in the School of Management at the Assumption University in Bangkok, Thailand.