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Case Study: Supply Chain Design for E-Retailers
Case Study

Case Study: Supply Chain Design for E-Retailers

Vahid Mirzabeiki


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This case study encourages the examination of supply chain processes of Fabulous and OrangeClick and makes suggestions for improvements which will result in decreased delivery time of items to customers. Readers are able to generate an understanding of the trade-offs between having products available in a central warehouse, and shipping them directly from the suppliers, in terms of delivery time. This case study also looked at the effect of reverse logistics within e-retailing.

The case study compares e-retailing to traditional retailing and examines the reduced costs of store-keeping. Aimed at students on supply chain management and retail courses, it includes vital information on the responsibility of the e-retailer and the importance of delivering the products to the customer on-time. The reader is provided with examples of how to deal with a high number of returned items.

The case study uses examples from a multi-national company selling footwear, clothes and fashion items for men and women, and an e-retailer of home furniture and fashion items. The e-retailer is Swedish but operates in Norway, Denmark, Finland and Russia.

The author also provides useful outlines for mapping supply chain processes. There are also questions and suggested answers on delivery methods and suggested warehouse locations.


  • EAN: 9780749475185
  • Edition: 1
  • Published: 3rd January 2016
  • PDF
  • Dimensions: 297x210mm
  • 6 pages

About the Author

Dr Vahid Mirzabeiki is a lecturer in the Supply Chain Research Centre at Cranfield School of Management. Vahid's areas of expertise include supply chain management, information sharing in supply chain, and inter-organisational information systems.