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Innovation and Best Practice
for Business Success

Established 1967

Complaint Management Excellence

Complaint Management Excellence

Creating Customer Loyalty through Service Recovery

Sarah Cook


Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling customer complaints.

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About the book

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and people within an organisation all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a compliant, how to avoid conflict and how managers can lead culture change to ensure the best experience for all customers and clients.

Table Of Contents

    • Chapter - 01: Complaints as opportunities;
    • Chapter - 02: Encouraging dissatisfied customers to voice their complaints;
    • Chapter - 03: What people look for when they complain;
    • Chapter - 04: Customer-management strategy and its implementation;
    • Chapter - 05: Communication styles and emotional intelligence;
    • Chapter - 06: The skills and behaviours needed for dealing effectively with complaints;
    • Chapter - 07: Recording and thoroughly investigating complaints;
    • Chapter - 08: Conciliation, mediation and arbitration;
    • Chapter - 09: Making improvements as a result of complaints;
    • Chapter - 10: Creating an environment that promotes high performance;
    • Chapter - 11: Complaint handling and culture change

Book Details

  • EAN: 9780749465308
  • Edition: 1
  • Published: 3rd May 2012
  • Paperback
  • Dimensions: 234x156
  • 208 pages

About the Author

Sarah Cook is the managing director of Stairway Consultancy, customer service specialists. She is the author of Change Management Excellence and Customer Care Excellence, both published by Kogan Page.

Sarah Cook