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Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

Get that competitive edge in your career with essential social media and web content skills.
EAN: 9781789663365
Edition: 2
Format: 216x138
232 pages

About the book

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge?

Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.

This updated second edition also features advice on the latest trends, including fake news, the importance of stories, and social listening analysis, and a new chapter on campaign planning for digital. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.

About the Confident series...
From coding and web design to data, digital content and cybersecurity, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

About the authors

Adam Waters

Adam Waters has been producing digital content for over 10 years. Previously a Senior Digital Producer at Bloomberg, he is currently Director of Digital Content and Training at the British Forces Broadcasting Service. Adam is also a juror for the Royal Television Society Journalism Awards and regularly serves as a digital adviser to charities and the UK government. He is passionate about digital skills and modern journalism and regularly runs classes and mentorship programmes for young people and graduates.

More about Adam Waters

A well thought-out and thorough guide without the needless technical jargon that can confuse even the best digital experts. This is a must-read to spur your digital career to new heights.

James Paul Smith, Head of Social Video, Shortlist Media