- Helps transform your passion into a successful and profitable business project without losing the essence of your original idea
- Demonstrates how to create your own unique business perspective and develop your individual commercial DNA
- Explains why it's important to constantly innovate, shift strategy and use the latest tools so your business can evolve
- Demonstrates how one of Italy's most exciting entrepreneurs helped launched the world's leading fashion brand
Create Uniqueness
How to Turn a Passion Into a Business
Turn your ideas into a unique and profitable business through practical advice and exciting case studies from a successful entrepreneur and key social media influencer.
Key features at a glance
EAN: 9780749497385
Edition: 1
Published:
Format: 216x140
168 pages
About the book
Create your dream job by turning your passion into a profitable business.
The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.
In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.
Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.
About the authors
Riccardo Pozzoli is a serial entrepreneur from Italy. He began working in Chicago, where, at 23, he co-founded The Blonde Salad (TBS) the fashionblogosphere's most influential brand. He is an ambassador for luxury brands Acqua di Parma and Fratelli Rossetti and is the Influencer and Creative Director for Conde Nast's social media.
In this book Riccardo Pozzoli has managed to dilute in a very simple and practical way all the principles of how to begin a company in these modern times. I recommend it to anyone who aspires to be a first-time entrepreneur. This is the perfect start to building a startup!
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