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Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
EAN: 9780749481698
Edition: 2
Published:
Format: 232x158
232 pages

About the book

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

About the authors

Daniel Rowles

Daniel Rowles has worked on both the client and agency sides of digital marketing for almost 20 years. He is a Course Director for the CIM, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards since 2010. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business global. As CEO of his company TargetInternet.com, he helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

More about Daniel Rowles

In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough.

Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing

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