- New to this edition: a new chapter on China's dominance in the smartphone industry, and thoroughly updated throughout
- Explains how Apple, Google and Microsoft got to where they are and what people can expect from each in the future
- Analyses the very different cultures of the three companies and assesses exactly who are the victors on each front
Digital Wars
Apple, Google, Microsoft and the Battle for the Internet
Get to grips with the battle for the internet with this comprehensive analysis of the tensions between Apple, Google and Microsoft.
Key features at a glance
EAN: 9780749472030
Edition: 2
Published:
Format: 215x140
344 pages
About the book
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.
This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
About the authors
Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.
A fascinating peek inside the three most important companies of the 21st century.
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