- Offers readers an entirely unique methodology for disruptive selling in both B2B and B2C companies, which can be used universally and on an international scale to create value for companies and their customers
- Outlines a clear framework and practical guidelines for readers to implement their own disruptive selling strategies immediately
- Maintains a strong focus on Return on Marketing Investment (ROMI) throughout, showing readers that the right technological choices combined with an unwavering focus on customer advocacy will lead to radical growth
- Features a wealth of relevant and fascinating examples and case studies from companies such as AirBnB, Bol.com, Amazon, Zalando and many more
Disruptive Selling
A New Strategic Approach to Sales, Marketing and Customer Service
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
Key features at a glance
EAN: 9780749482343
Edition: 1
Published:
Format: 232x153
232 pages
About the book
Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer.
This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.
Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys.
Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.
About the authors
Patrick Maes is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.
Not so long ago the disruptor was the anomaly. Patrick Maes confirms that those who don't renew and disrupt their sales organization will become the anomaly, with low chances of survival in this new world. Regardless of your industry, with this book there is no excuse not to accelerate!
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