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Disruptive Selling

A New Strategic Approach to Sales, Marketing and Customer Service

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
    Paperback£19.99
    Ebook£16.66
    Print + ebook bundle£25.00
EAN: 9780749482343
Edition: 1
Published:
Paperback
Format: 235x157
232 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.

Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.

About the authors

Patrick Maes

Patrick Maes is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.

More about Patrick Maes

Not so long ago the disruptor was the anomaly. Patrick Maes confirms that those who don't renew and disrupt their sales organization will become the anomaly, with low chances of survival in this new world. Regardless of your industry, with this book there is no excuse not to accelerate!

Bert Naert CEO, Buysmetal NV – Klöckner Metals Belgium