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Disruptive Selling

Disruptive Selling

A New Strategic Approach to Sales, Marketing and Customer Service

Patrick Maes


Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.

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About the book

The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.

Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The New Way of Selling;
    • Chapter - 02: The New Customer;
    • Chapter - 03: The Value Proposition;
    • Chapter - 04: People and Resources;
    • Chapter - 05: Automation and Technology;
    • Chapter - 06: Dynamic Disruption and Perpetual Readiness;
    • Chapter - 07: Conclusion – From Reading to Doing

Book Details

  • EAN: 9780749482343
  • Edition: 1
  • Published: 3rd April 2018
  • Paperback
  • Format: 234x156
  • 208 pages

About the Author

Patrick Maes is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.

Patrick Maes