Effectively communicate to all stakeholders the value of HR schemes and projects with this practical guide for HR professionals.
In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent. Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives. Effective HR Communication is a practical guide to develop and deliver effective communication campaigns, ensuring that teams have the knowledge, skills and tools to achieve the desired objectives.
Effective HR Communication introduces a six-step 'IMPACT' model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and measuring the success of the campaign. Using a combination of theory, examples, tips and tools from leading experts, this book provides practical information which can easily be used to create effective and impactful communications. Case studies from leading organizations such as BT, LV=, Merlin Entertainments and Reward Gateway are included to further illustrate how communication has been done effectively.
An excellent overview of why communications is such a vital part of HR programmes. This is such a neglected area at times but an increasingly vital one in the war for attracting and retaining talent. Corey uses practical examples and tips to bring the issues to life and demonstrate best-practice. She also helps to focus on the measurement of the communications you use to ensure you are not only effective but are achieving ROI.
Dr Andy Brown, CEO, Engage
Few people can have more experience in communicating HR/reward programmes effectively than Debra, and her book reveals all of that experience and knowledge. Few of us pay enough attention to communicating and involving staff and stakeholders, and that underpins the poor implementation of most HR/reward programmes. This book will help you deliver your HR/reward policies into practice.
Duncan Brown, Head of HR Consultancy, Institute for Employment Studies
Practical, informative and full of warmth and fun. Debra's disarmingly honest accounts of her own experiences draw you in and connect you to the learning points.
Glenn Elliott, Founder and CEO, Reward Gateway
Whatever part of HR change you look at, the common factor is the need for planned, well thought-out and appropriate communication. This engaging book is a comprehensive guide to how to achieve this.
Michael Rose, Reward Strategy Consultant, Rewards Consulting Ltd
Debra Corey is an experienced HR professional, with over 30 years of experience as a rewards practitioner. She is currently the group reward director at Reward Gateway, having held similar roles at global organizations such as PageGroup, Merlin Entertainments, Quintiles, Honeywell and Gap. Debra has developed and led a variety of award-winning communication campaigns, and currently teaches a communications course through WorldatWork.
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