We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Effective Sales Enablement

Effective Sales Enablement

Achieve sales growth through collaborative sales and marketing

Pam Didner

From £16.66

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth

Buy product
Buy now

About the book

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing

Table Of Contents

    • Chapter - 00: Introduction – An Overview of Sales Enablement;
    • Chapter - 01: Sales Enablement Challenges;
    • Chapter - 02: Content’s Role in Sales Enablement;
    • Chapter - 03: Branding and Messaging in Sales Enablement;
    • Chapter - 04: The Role of Sales in Sales Enablement;
    • Chapter - 05: The Role of Marketing in Sales Enablement;
    • Chapter - 06: Does All Marketing Lead to Sales Enablement?;
    • Chapter - 07: How to Grow Sales Through Seamless User Experience;
    • Chapter - 08: Assembling a Sales Enablement Team;
    • Chapter - 09: The Role of New Technology in Sales Enablement;
    • Chapter - 10: Conclusion – The Future of Sales Enablement


What's different about this book? Pam Didner has been in the marketing and sales trenches and clearly understands what works...and what doesn't. Save yourself some time making mistakes and just get it right the first time by reading this book.
Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc. and Killing Marketing

Book Details

  • EAN: 9780749483647
  • Edition: 1
  • Published: 3rd October 2018
  • Paperback
  • Format: 233x157
  • 256 pages

About the Author

Pam Didner is a content marketing leader, author and speaker. She was Global Integrated Marketing Strategist at Intel where she led their product launches and worldwide marketing campaigns. Her boutique consulting firm advises companies including Intel, 3m, Sunstar, Insitu and Cisco.

Pam Didner