- Teaches how to conduct robust, reliable but cost effective research and align it with the strategy of the business
- Includes case studies and interviews of best practice throughout from companies such as Sinicakas, Aon, Echo Research and HCS consulting, allowing readers to see theory applied in practice
- Demonstrates how to evaluate and measure research from employee engagement to change effectively in your organization
Employee Engagement and Communication Research
Measurement, Strategy and Action
The complete handbook to measuring and evaluating employee engagement and offers a guide to implementing change based on results.
Key features at a glance
EAN: 9780749466824
Edition: 1
Published:
Format: 234x155
256 pages
About the book
There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.
About the authors
Susan Walker, a leading figure in engagement and communication measurement, directed blue chip and public sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).
Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action
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