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Executive Finance and Strategy

Executive Finance and Strategy

How to Understand and Use Financial Information to Set Strategic Goals

Ralph Tiffin


Executive Finance and Strategy goes beyond demystifying accounts and explaining terminology. By linking finance with strategy in a practical way it focuses on putting finance into the context of top-level decision making and as a measure and predictor of successful strategy.

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About the book

Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead, enabling you to evaluate past accounts and statements in order to respond to recent company history. It also explains how company law and ethics underpin financial statements and clarifies your responsibilities as a senior manager or director. By using finance as a record keeper and predictor of success, it helps you quantify your strategy to gain support from colleagues and take the right actions to ensure sustainable growth.

Online supporting resources for this book include tables and formulas to support financial models within the book.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: What is strategy? What does financial strategy mean?;
    • Chapter - 02: Financial strategy: why be in business?;
    • Chapter - 03: Basic financial reports and concepts;
    • Chapter - 04: What underpins financial statements?;
    • Chapter - 05: Accounting ‘rules’: how accounting theory and rules affect the strategic numbers;
    • Chapter - 06: Published or statutory accounts;
    • Chapter - 07: Interpreting financial statements;
    • Chapter - 08: Cash: the vital element;
    • Chapter - 09: Management accounting: internal reports and business models;
    • Chapter - 10: Budgeting;
    • Chapter - 11: Investment appraisal: investment strategy;
    • Chapter - 12: Structural or pure financial strategies;
    • Chapter - 13: Summary


getAbstract recommends his basic compilation to non-financial managers and executives seeking full access to the valuable information inside corporate financial reports.
getAbstract, Inc.


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Book Details

  • EAN: 9780749471507
  • Edition: 1
  • Published: 3rd September 2014
  • Paperback
  • Dimensions: 234x156
  • 344 pages

About the Author

Ralph Tiffin is a Senior Statutory Auditor with McLachlan+Tiffin and Director of Tiffins.com training and consultancy where he he boasts an impressive array of clients including BT, Bank of China, Telekom Malaysia and Deutsche Bank. He is author of a range of texts on financial management and is a member of ICAEW, ACCA, ICAS, IMechE and the IOD where he regularly delivers workshops and seminars. He has previously lectured for several UK universities including Strathclyde Business School and Edinburgh Napier.

Ralph Tiffin

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