Explains using straight-forward language, extensive practical illustrations and case studies how technology and innovation-based start-ups can adopt and use a financial toolkit that is simple, effective and focused on their needs.Available to pre-order from 3rd May 2017
All start up businesses naturally require some technical expertise and an understanding of digitisation as well as awareness of competitive market forces. However, for technology-based start ups, the type of accounting understanding required is unique and must relate to the more innovative business models and ways of working that typically drive technology-based businesses.
Financial Management for Technology Start Ups explains using straight forward language and extensive practical illustrations and case studies how technology-based startups can adopt and use a financial toolkit that is simple, effective and focused on their needs.
Currently every corner of the world is witnessing an explosion in technology-based start ups that are altering and challenging existing business models and driving innovative ways of creating commercial value. Technological changes are complex and fast-paced which means that having financial know-how relevant to tech-based entrepreneurship is essential for success. Finance for Technology Start Ups equips innovative start ups and tech-based entrepreneurs with the specific finance and accounting knowledge needed for raising funds, managing cashflows, and identifying profit opportunities.
Unlike traditional accounting manuals or those aimed more generally at small business operators, Finance for Technology Start Ups concentrates on what is key in financial terms for technology and innovation focused entrepreneurial contexts. It offers ready to use accounting and financial know-how for effective communication with investors and to successfully implement commercial strategy and swiftly identify emerging profit pathways.
Along with its simple, yet effective 'Start up Matrix', Financial Management for Technology Start Ups offers a complete and must-have financial toolkit for managing tech-based start ups.
Al Bhimani is Founding Director of LSE Entrepreneurship and Professor of Management Accounting at the London School of Economics. He is widely published and an established speaker to scholars, accounting practitioners, managers and business entrepreneurs across the globe. He is presently carrying out research on the interface between business growth and digital technologies including the internet of things, blockchain, AI and 3-D printing. Al has a first degree from King's College London and an MBA from Cornell University where he was a Fulbright Scholar. He also holds a PhD from LSE.
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