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Innovation and Best Practice
for Business Success

Established 1967



How to Understand Business Finance

How to Understand Business Finance

Bob Cinnamon, Brian Helweg-Larsen

£9.99

How to Understand Business Finance provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading

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About the book

The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.

How to Understand Business Finance is part of the bestselling Creating Success series published in association with the Sunday Times, which has been translated into 25 languages with over 500, 000 copies sold. This book is written for those managing a business in a real market. It provides a quick and effective course in financial literacy, aimed at the pursuit of business growth, in the context of the journey of a business from initial set-up through its first year of trading.

As well as learning how to understand balance sheets and profit and loss accounts, readers will also learn the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

How to Understand Business Finance demystifies financial helps you to understand double entry bookkeeping, supply chain management, the difference in American and British accounting terminology, financial ratios for measuring business performance, common acronyms, and the real cash flow implications of working capital.


Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: So why do you want to know more about finance?;
    • Chapter - 02: The business cycle;
    • Chapter - 03: Where do all the business functions fit in?;
    • Chapter - 04: Financial planning – the budgets;
    • Chapter - 05: Measuring business performance – financial ratios;
    • Chapter - 06: Getting finance from the bank;
    • Chapter - 07: How our investors see us – stock market ratios;
    • Chapter - 08: Valuing a company;
    • Chapter - 09: Shareholder value and economic profit;
    • Chapter - 10: The hidden costs – depreciation, amortization and tax;
    • Chapter - 11: What must we sell to make a profit?;
    • Chapter - 12: Tools for evaluating projects;
    • Chapter - 13: Where is all our cash? Managing working capital


Book Details

  • EAN: 9780749460204
  • Edition: 2
  • Published: 3rd April 2010
  • Paperback
  • Dimensions: 216x138
  • 176 pages
  • Series: Creating Success Series

About the Author

Robert Cinnamon is a world-renowned educator. As a director of the international training and consultancy firm, Insight Marketing and People, he runs a popular masterclass and in-company training programme Demystifying Financial Management.

Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs a business simulation used by the Harvard Business School's MBA Programme.


Bob Cinnamon


Brian Helweg-Larsen