- Authored by one of the Chartered Institute of Marketing's leading professional trainers, who has designed and currently directs a multitude of relevant professional courses
- Demonstrates how the modern B2B marketing landscape has changed, with traditional marketing methods (such as funnels and swim lane advertising) being replaced by innovative new models and processes (such as lead nurturing and modern events marketing)
- Cuts through the inundation of noise surrounding B2B marketing to provide clear, comprehensive coverage of all of the most recent developments, including social marketing, B2B-specific brand building, channel strategy, and much more
- Online resources: include case studies, web links to insightful videos and articles, and lecture slides with practical models and templates