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Innovative B2B Marketing

New Models, Processes and Theory

Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.
    Paperback£19.99
    Ebook£16.66
    Print + ebook bundle£25.00
EAN: 9780749480806
Edition: 1
Published:
Paperback
Format: 233x157
312 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.

Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

About the authors

Simon Hall

Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as many senior roles at Acer, Microsoft and Toshiba, and in 2016 Simon founded NextGen Marketing Solutions. He speaks regularly at conferences and events, as well as on the board of several associations.

More about Simon Hall

A long-overdue resource for anyone working in the B2B environment or wishing to enter into it. Simon Hall's development of practical and relevant B2B marketing models make this essential reading for marketers and other professionals.

Dawn Southgate, Head of Knowledge, The Chartered Institute of Marketing