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Internal Communications

A Manual for Practitioners

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.
    Print + ebook bundle£31.30

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EAN: 9780749469320
Edition: 1
Format: 232x154
272 pages
    About the book
    Table of contents
    Supporting resources

About the book

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.

Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

About the authors

Liam FitzPatrick

Liam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation.

More about Liam FitzPatrick

Klavs Valskov

Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing, and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government.

More about Klavs Valskov

This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function.

Saskia Jones, Head of Internal Communication, Oxfam GB