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Internal Communications

Internal Communications

A Manual for Practitioners

Liam FitzPatrick, Klavs Valskov

From £20.82

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

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About the book

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.

Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

Table Of Contents

    • Chapter - 01: What internal communication is and why it matters;
    • Chapter - 02: Organizing internal communication;
    • Chapter - 03: Planning;
    • Chapter - 04: Audiences;
    • Chapter - 05: Messaging;
    • Chapter - 06: Channels;
    • Chapter - 07: Why line managers matter and how to support them;
    • Chapter - 08: Working with senior leaders;
    • Chapter - 09: Change;
    • Chapter - 10: Research and evaluation for internal communicators;
    • Chapter - 11: Developing yourself and the team


This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business.
Torben Bundgaard, Head of Leadership Communication, Novo Nordisk

This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function.
Saskia Jones, Head of Internal Communication, Oxfam GB

I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!
Jenny Clark, Head of Internal Communications, The De Beers Group of Companies

Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections.
Sabine, Amazon reviewer

This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing.
Barry Shaw, Amazon reviewer


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Book Details

  • EAN: 9780749469320
  • Edition: 1
  • Published: 3rd August 2014
  • Paperback
  • Format: 232x154
  • 272 pages
  • Series: PR in Practice Series

About the Author

Liam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators.

Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Line managing a team around the world working on public relations, crises, internal communications, social media and customer campaigns. Klavs is part of the Advisory Board at the Institute of Business Communication at Copenhagen Business School. He holds a double MA in Communication and Business Studies.

Liam FitzPatrick

Klavs Valskov

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