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Reinventing Leadership for the Age of Mass Collaboration

Emmanuel Gobillot

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Leadershift looks at how to lead in the web 2.0 Age. The impact of social networks and mass collaboration means many leadership styles are now outdated. This book considers how to lead this new community.

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About the book

Leadershift is about adapting and changing traditional models of leadership in response to the influence of mass collaboration. Mass collaboration is a form of collective action which occurs when large numbers of people work independently on a single project, exemplified by websites such as YouTube, Facebook and Second Life. As the traditional models of working are radically altered those in leadership roles need to understand their place in this new hierarchy and how to respond. Mass collaboration requires a form of leadership that is prepared to let go of the experience, expertise and control it holds precious and be able to see mass participation as an opportunity to create value rather than a threat to its existence.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The day of reckoning;
    • Chapter - 02: The demographic trend;
    • Chapter - 03: The expertise trend;
    • Chapter - 04: The attention trend;
    • Chapter - 05: The democratic trend;
    • Chapter - 06: Pay or play?;
    • Chapter - 07: Leadershift;
    • Chapter - 08: Shift 1 – from clarity to simplicity;
    • Chapter - 09: Shift 2 – from plans to narratives;
    • Chapter - 10: Shift 3 – from roles to tasks;
    • Chapter - 11: Shift 4 – from money to love;
    • Chapter - 12: The Elvis fallacy


In today's wikinomics world, yesterday's leadership traits can be a liability. Leadershift shows leaders how to prepare their collaborative minds.
Don Tapscott, author of global bestseller Wikinomics

Book Details

  • EAN: 9780749463038
  • Edition: 1
  • Published: 3rd May 2011
  • Paperback
  • Format: 216x139
  • 192 pages

About the Author

Emmanuel Gobillot is a senior practitioner in the area of leadership and organization effectiveness, and an engaging speaker who frequently appears on television as a commentator on communication, innovation and leadership issues.

Emmanuel Gobillot

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