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Reinventing Leadership for the Age of Mass Collaboration

Leadershift looks at how to lead in the web 2.0 Age. The impact of social networks and mass collaboration means many leadership styles are now outdated. This book considers how to lead this new community.
EAN: 9780749463038
Edition: 1
Format: 216x139
192 pages

About the book

Leadershift is about adapting and changing traditional models of leadership in response to the influence of mass collaboration. Mass collaboration is a form of collective action which occurs when large numbers of people work independently on a single project, exemplified by websites such as YouTube, Facebook and Second Life. As the traditional models of working are radically altered those in leadership roles need to understand their place in this new hierarchy and how to respond. Mass collaboration requires a form of leadership that is prepared to let go of the experience, expertise and control it holds precious and be able to see mass participation as an opportunity to create value rather than a threat to its existence.

About the authors

Emmanuel Gobillot

Emmanuel Gobillot is a senior practitioner in the area of leadership and organisation effectiveness, and an engaging speaker who frequently appears on television as a commentator on communication, innovation and leadership issues.

More about Emmanuel Gobillot

In today's wikinomics world, yesterday's leadership traits can be a liability. Leadershift shows leaders how to prepare their collaborative minds.

Don Tapscott, author of global bestseller Wikinomics