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Innovation and Best Practice
for Business Success

Established 1967

Myths of PR

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

Rich Leigh


A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.

Available to pre-order from 3rd January 2017
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About the book

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions uses popular myths about the theory and practice of PR as a vehicle for helping students and practitioners to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

By exploring topics that all readers will relate to (though many frequently misunderstand), Myths of PR will shed new light on essential PR methodology. Covering such engaging subjects as 'Good products don't need PR', 'PR is glamorous' and 'PR can make you go viral', it will be an engaging, anecdotal read that offers authentic insights into the reality of PR practice.

Table Of Contents

    • Chapter - 01: Introduction;
    • Chapter - 02: PR is all spin;
    • Chapter - 03: PR can’t be measured;
    • Chapter - 04: All publicity is good publicity;
    • Chapter - 05: Press releases are dead;
    • Chapter - 06: The press ignore good news;
    • Chapter - 07: You have to pay to succeed on social media;
    • Chapter - 08: PR is glamorous;
    • Chapter - 09: Calling the media is a no-no;
    • Chapter - 10: You can make something go viral;
    • Chapter - 11: You have to be an extrovert to succeed in PR;
    • Chapter - 12: PR is a silver bullet;
    • Chapter - 13: Good products market themselves;
    • Chapter - 14: The more you pay, the better the PR job done;
    • Chapter - 15: The relationship doesn’t matter;
    • Chapter - 16: PR results are instant;
    • Chapter - 17: Conclusion

Book Details

  • EAN: 9780749479596
  • Edition: 1
  • Published: 3rd April 2017
  • Paperback
  • Dimensions: 234x156
  • 224 pages

About the Author

Rich Leigh has a rich and varied PR background, including as account director at a range of agencies such as 10 Yetis and Frank PR. He is now founder and director of Rich Leigh and Company, and specialises in getting interesting, inspirational and talented people the attention they deserve. Rich also runs the blogger outreach service www.bloggabase.com, which has received sign-ups from brands including Disney, Ralph Lauren and Tesco.

Rich Leigh