- Banishes 40 of the most commonly held myths and fictions about the use of social media as a business tool
- Helps readers understand the very real commercial benefits - and costs - of social media
- Is packed with instructive and entertaining examples and case studies of what should and shouldn't be done with social media
Myths of Social Media
Dismiss the Misconceptions and Use Social Media Effectively in Business
Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.
Key features at a glance
EAN: 9780749498719
Edition: 1
Published:
Format: 230x155
240 pages
About the book
SHORTLISTED: Business Book Awards 2021 - Sales & Marketing
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the authors
Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.
Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.
An easily digestible journey through the world of social media, providing truly valuable insight for businesses and plenty of food for thought - highly recommended.
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