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Naked and Unprepared

Learning to love your imposter self and build your personal brand

Find out from one of the most successful business women of their generation on how to fight imposter syndrome, build your own personal brand and successfully lead organizations.
EAN: 9781789667004
Edition: 1
Format: 216x138
288 pages

About the book

Most people agree that the business world needs a much better balance of men and women running things. Naked and Unprepared is a practical, thoughtful and wry guide to everything that can get in the way of making that happen. It provides a whole collection of solutions to help women (and men), run organizations and truly change the system.

In Naked and Unprepared, Rita Clifton, former Vice Chair and Director of Strategy at Saatchi & Saatchi, former Chair of Interbrand and founder of brand consultancy BrandCap sets out the main elements that she has learned in her life and career. Tackling head on the common issue of imposter syndrome than many women feel when they enter working life, Naked and Unprepared shares thoughts and experiences and practical down-to-earth advice to help anyone succeed in business.

About the authors

Rita Clifton

Rita Clifton is the former Vice Chair and Strategy Director at Saatchi & Saatchi, was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years. In 2013 she co-founded the business and brand consultancy, Brand Cap, with offices in New York, Hong Kong and London. She is a regular commentator across all media, including CNN and BBC. She is a Board Trustee of The WWF and a member of the UK Government's Sustainable Development Commission.

More about Rita Clifton