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How Neuroscience can Power Your Sales Success

Simon Hazeldine

From £12.49

Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.

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About the book

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind.
Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The harsh reality facing sales professionals;
    • Chapter - 02: The background to neuroscience and how it applies to selling;
    • Chapter - 03: A guided tour of your customer’s three brains;
    • Chapter - 04: The buying process and the buying brain;
    • Chapter - 05: Adaptive selling;
    • Chapter - 06: The PRISM model of human behaviour and adaptive selling;
    • Chapter - 07: How to read your customer and how to adapt your style;
    • Chapter - 08: The ‘Neuro-Sell’ brain-friendly selling process – the first phase: Consider;
    • Chapter - 09: The ‘Neuro-Sell’ brain-friendly selling process – the second phase: Maximize comfort;
    • Chapter - 10: The ‘Neuro-Sell’ brain-friendly selling process – the third phase: Establish context and catalyse;
    • Chapter - 11: The ‘Neuro-Sell’ brain-friendly selling process – the fourth phase: Convince;
    • Chapter - 12: The ‘Neuro-Sell’ brain-friendly selling process – the fifth phase: Close the deal;
    • Chapter - 13: Some more brain-friendly selling tips;
    • Chapter - 14: Body language and the truthful brain;
    • Chapter - 15: Neuro-negotiating;
    • Chapter - 16: Conclusion


Simon Hazeldine covers real world, practical advice and techniques to tap into the buyer's brain so that you can influence them on a much deeper level then your competitors.
Sean McPheat, author of Eselling

Simon Hazeldine builds on the solid, scientifically-grounded principles of neuroscience (which he has studied extensively) and shows the practical application of these principles in real-world selling and interaction. I just hope my competition doesn't get hold of this masterpiece. It is a book to be studied, not just read. Get it. Devour it. Apply it. Your business and your life will be better for it.
Terry Brock MBA, CSP, CPAE, Author, Professional Speaker, Marketing Coach

Simon Hazeldine has conducted extensive research into neuroscience to understand how the brain responds during sales and negotiation and when a person is making buying decisions. His insights have created a highly effective sales tool that will help you close more sales with less effort.
Allan Pease Author of #1 Bestseller The Definitive Book of Body Language

Simon Hazeldine has taught me so much about how the brain works, and as a professional property investor, it's helped me make a lot more money. I thought I could work people out until I read this book! Simon's brain friendly selling information is something you'll wish you knew years ago, and you'll realise just how much money you left on the table. Once you've read this though, it will ALL change. Do it now.
Rob Moore, Best selling Property Investment Author and Co-founder of Progressive Property

Simon Hazeldine's latest book is a must read if you want to know how to increase sales and understand the science behind why people buy.
David Tovey, Business Development speaker Author of Principled Selling – How to Win More Business Without Selling Your Soul

Neuro-Sell combines the latest neuroscience research with hard-won sales experience to introduce the reader to the power of brain-friendly selling. Essential reading if you want to create long-term client relationships in a world where technology has levelled the persuasion and influence playing field.
Jamie Smart, author of Clarity: Clear Mind, Better Performance, Bigger Results

A fascinating and compelling read, which manages to get the right balance between science and practical application. It translates leading edge research into simple, easy steps and actions anyone can take to be a more effective salesperson. Anyone who needs to sell needs to read this book.
Heather Townsend, author of The Financial Times Guide to Business Networking

Book Details

  • EAN: 9780749469214
  • Edition: 1
  • Published: 3rd November 2013
  • Paperback
  • Format: 234x157
  • 232 pages

About the Author

Simon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He has a Masters Degree in the psychology of performance, is certified as a Master Practitioner and Trainer of NLP, and is a Fellow of the Institute of Sales & Marketing Management. Simon is a qualified prism brain mapping practitioner and has spoken in 25 countries across five continents.

Simon Hazeldine

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