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Neuroscience for Coaches

Neuroscience for Coaches

How to Use the Latest Insights for the Benefit of Your Clients

Amy Brann

£29.99

Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.

Available to pre-order from 3rd June 2017
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About the book

Many coaching tools and techniques are now fairly well established, but how do they actually work? Neuroscience for Coaches equips coaches with information that will help them answer this question and therefore deliver greater value to clients. Based on over twelve years of research, this book provides a clear explanation of the aspects of neuroscience that are relevant to coaching so you can describe to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.

This fully updated 2nd edition of Neuroscience for Coaches includes new case studies and interviews with established coaches, along with new material on oxytocin, goals and brain networks. It covers the latest neuroscientific research and, crucially, the ways in which coaches can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for keeping up to date with recent scientific developments, tools and techniques in coaching.


Table Of Contents

  • Section - ONE: Brain Areas;
    • Chapter - 01: Prefrontal Cortex;
    • Chapter - 02: Basal Ganglia;
    • Chapter - 03: Striatum and Nucleus Accumbens;
    • Chapter - 04: Insular Cortex;
    • Chapter - 05: Amygdala;
    • Chapter - 06: Anterior Cingulate Cortex;
    • Chapter - 07: Hypothalamus;
    • Chapter - 08: Hippocampus;
  • Section - TWO: Brain Chemicals;
    • Chapter - 09: Cortisol;
    • Chapter - 10: Dopamine;
    • Chapter - 11: Oxytocin;
    • Chapter - 12: Adrenaline;
    • Chapter - 13: Serotonin;
    • Chapter - 14: GABA and Glutamate;
  • Section - THREE: Foundational Brain Concepts;
    • Chapter - 15: Neurons and Synapses;
    • Chapter - 16: Neuroplasticity;
    • Chapter - 17: Threat Response;
    • Chapter - 18: Neuroimaging;
    • Chapter - 19: Working Memory;
    • Chapter - 20: HPA Axis;
    • Chapter - 21: Mirror Neurons;
  • Section - FOUR: Brain Networks;
    • Chapter - 22: Brain Networks;
  • Section - FIVE: The Quantum Brain;
    • Chapter - 23: The Quantum Brain;
  • Section - SIX: Neuroscience of Classic Coaching Areas;
    • Chapter - 24: Self-Control/Willpower;
    • Chapter - 25: Habits;
    • Chapter - 26: Optimism;
    • Chapter - 27: Goals;
    • Chapter - 28: Mindfulness;
    • Chapter - 29: Flow;
    • Chapter - 30: Motivation;
    • Chapter - 31: Decision Making;
    • Chapter - 32: Expectations;
    • Chapter - 33: Beliefs;
  • Section - SEVEN: Neuroscience of Not-So-Classic Coaching Areas;
    • Chapter - 34: Choice Architecture;
    • Chapter - 35: False Memory;
    • Chapter - 36: Trust;
    • Chapter - 37: Fairness;
    • Chapter - 38: Loneliness



Book Details

  • EAN: 9780749480707
  • Edition: 2
  • Published: 3rd September 2017
  • Paperback
  • Dimensions: 234x156
  • 256 pages

About the Author

Amy Brann studied medicine at University College London. Through her UK business, Synaptic Potential, she works with companies to help them better understand their teams, clients and organizations as a whole. Brann has been the Lead Coach for Europe for one of the largest NLP training companies in the world. She is the author of Make Your Brain Work, also published by Kogan Page.


Amy Brann