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Neuroscience for Coaches

How to Use the Latest Insights for the Benefit of Your Clients

Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.
EAN: 9780749480707
Edition: 2
Format: 234x157
280 pages

About the book

Many coaching tools and techniques are now fairly well established, but how do they actually work? Answer this questions and start delivering greater value to clients.

Based on over twelve years of research, this book provides a clear explanation of the aspects of neuroscience that are relevant to coaching so you can describe to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.

This fully updated 2nd edition of Neuroscience for Coaches includes new interviews with Marshall Goldsmith, Susan Grandfield, Christian van Nieuwerburgh and Kim Morgan, along with new material on oxytocin, goals and mindfulness.

It covers the latest neuroscientific research and, crucially, the ways in which coaches can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for keeping up to date with recent scientific developments, tools and techniques in coaching.

About the authors

Amy Brann

Author, consultant and global speaker Amy Brann is the founder of Synaptic Potential, through which she works with companies including Warner Brothers, EY, Twinings, the NHS and Mondelez International, to help them better understand their teams, clients and organisations as a whole. She is the author of Make Your Brain Work and Neuroscience for Coaches, published by Kogan Page.

More about Amy Brann

[A]chieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must read for any coach seeking to enhance their knowledge, skills and credibility.

Ruth Stuart, Learning and Development Research Adviser, Chartered Institute of Personnel and Development (about the previous edition)