Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.
Many coaching tools and techniques are now fairly well established, but how do they actually work? Neuroscience for Coaches equips coaches with information that will help them answer this question and therefore deliver greater value to clients. Based on over twelve years of research, this book provides a clear explanation of the aspects of neuroscience that are relevant to coaching so you can describe to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.
This fully updated 2nd edition of Neuroscience for Coaches includes new interviews with Marshall Goldsmith, Susan Greenfield, Christian van Nieuwerburgh and Kim Morgan, along with new material on oxytocin, goals and mindfulness. It covers the latest neuroscientific research and, crucially, the ways in which coaches can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for keeping up to date with recent scientific developments, tools and techniques in coaching.
[A]chieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must read for any coach seeking to enhance their knowledge, skills and credibility.
Ruth Stuart, Learning and Development Research Adviser, Chartered Institute of Personnel and Development (about the previous edition)
Amy Brann writes with an energy that makes you want to keep reading- think page-turner for the world of neuroscience. The book allows you to understand the application of neuroscience to coaching adding credibility and perspective on why this field will continue to effect what we do as coaches.
Helen Tiffany, former chair of the Association for Coaching (about the previous edition)
As a neuroscience sceptic I've been converted! This book is full of great exercises I can use in my coaching practice. I'm in a position to provide a rational neuroscientific explanation for the interventions I make and moves me from 'Trust me I'm the coach' to 'Here's the explanation for why this will work'.
John Leary-Joyce CEO of Academy of Executive Coaching (about the previous edition)
Amy Brann studied medicine at University College London. Through her UK business, Synaptic Potential, she works with companies to help them better understand their teams, clients and organizations as a whole. Brann has been the Lead Coach for Europe for one of the largest NLP training companies in the world. She is the author of Make Your Brain Work, also published by Kogan Page.
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