Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.Available to pre-order from 3rd June 2017
Many coaching tools and techniques are now fairly well established, but how do they actually work? Neuroscience for Coaches equips coaches with information that will help them answer this question and therefore deliver greater value to clients. Based on over twelve years of research, this book provides a clear understanding of the aspects of neuroscience that are relevant to coaching so you can explain to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.
This fully updated 2nd edition of Neuroscience for Coaches includes new case studies and interviews with established coaches, along with new material on oxytocin, goals and brain networks. It covers the latest neuroscientific research and, crucially, the ways in which coaches can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for keeping up to date with recent scientific developments, tools and techniques in coaching.
Amy Brann studied medicine at University College London. Through her UK business, Synaptic Potential, she works with companies to help them better understand their teams, clients and organizations as a whole. Brann has been the Lead Coach for Europe for one of the largest NLP training companies in the world. She is the author of Make Your Brain Work, also published by Kogan Page.