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Orbit-Shifting Innovation

The Dynamics of Ideas that Create History

Overcome obstacles to innovation and maximise the impact of transformative change with this unique framework.
EAN: 9780749468750
Edition: 1
Published:
Format: 234x156
312 pages

About the book

"The Dynamics Of Ideas That Create History"
Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact.

Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen.

Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.

About the authors

Rajiv Narang is the Founder of Erehwon, a 20 year old pioneering Innovation firm, where he has helmed the redefining and recasting of Innovation. Recognized as India's Innovation thought leader, Rajiv was part of the National Planning Commission Panel to recommend India's Innovation strategy. With his unparalleled insight into business, social and public service innovation, he has inspired leaders and organizations across cultures and across the world in adopting orbit-shifting innovation.

Devika Devaiah is a Director of Erehwon. She has led breakthrough research initiatives into challenger organizations, transworld partnerships and orbit-shifting innovation. Her cutting edge insight into innovation also comes from her unique ability to transform business, organization and leadership paradigms across regions in global organizations like Unilever, Walt Disney, Intel and Savola.


Devaiah & Narang's new book is an utterly fresh take on the urgent topic of disruptive innovation. The planetary metaphor of gravity and orbits frames a lively exploration of hidden forces (cultural gravity of arrogance/subservience) and surprising allies (lateral thinking). The authors share an inspiring diversity of first-hand case examples, from cataract surgery to TV quiz shows, and cultural backdrops ranging from Korea to Hindustan. You'll come away not only believing it can be done, but knowing how you can do it.

Tim Ogilvie, CEO, Peer Insight and co-author, Designing for Growth