Devaiah & Narang's new book is an utterly fresh take on the urgent topic of disruptive innovation. The planetary metaphor of gravity and orbits frames a lively exploration of hidden forces (cultural gravity of arrogance/subservience) and surprising allies (lateral thinking). The authors share an inspiring diversity of first-hand case examples, from cataract surgery to TV quiz shows, and cultural backdrops ranging from Korea to Hindustan. You'll come away not only believing it can be done, but knowing how you can do it.
Tim Ogilvie, CEO, Peer Insight and co-author, Designing for Growth