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Orbit-Shifting Innovation

Orbit-Shifting Innovation

The Dynamics of Ideas that Create History

Rajiv Narang, Devika Devaiah

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Overcome obstacles to innovation and maximise the impact of transformative change with this unique framework.

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About the book

"The Dynamics Of Ideas That Create History"
Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact.

Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen.

Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.

Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Orbit shifts that created history;
    • Chapter - 01: Orbit shifts that created history;
  • Section - TWO: Seeding orbit-shifting innovation;
    • Chapter - 02: Confronting gravity;
    • Chapter - 03: Take on an orbit-shifting challenge and burn the bridge;
    • Chapter - 04: Breaking through mental-model boundaries;
    • Chapter - 05: Orbit-shifting insight;
  • Section - THREE: Combating dilution in execution;
    • Chapter - 06: Overcoming walls of doubt: excite and enrol stakeholders;
    • Chapter - 07: Navigating the fog: overcome daunting obstacles;
    • Chapter - 08: In-market versioning and fissioning;
  • Section - FOUR: Leading orbit-shifting innovation;
    • Chapter - 09: Ascending the orbit-shift mountain;
    • Chapter - 10: What differentiates orbit shifters?


Devaiah & Narang's new book is an utterly fresh take on the urgent topic of disruptive innovation. The planetary metaphor of gravity and orbits frames a lively exploration of hidden forces (cultural gravity of arrogance/subservience) and surprising allies (lateral thinking). The authors share an inspiring diversity of first-hand case examples, from cataract surgery to TV quiz shows, and cultural backdrops ranging from Korea to Hindustan. You'll come away not only believing it can be done, but knowing how you can do it.
Tim Ogilvie, CEO, Peer Insight and co-author, Designing for Growth

Orbit-shifting Innovation constantly impresses one, as I have never come across an approach that balances ideas and paradigms with such an ease, to successfully confront gravity and discover the Orbit-shifting Idea. Erehwon is leading the way.
Carsten Hallund Slot, VP Corporate Research & Innovation, Arla Foods, Denmark

Orbit-shifting Innovation is a pioneering approach that can take diverse groups and introduce new thought paradigms to drive innovation. I have never worked with any other approach that could do this better. It builds the courage to target high value/high risk projects that can disrupt existing markets. I have no hesitation in recommending it for the toughest innovation projects.
Neal Matheson, Chief Technology Officer for the Consumer Products, Johnson & Johnson

Orbit-shifting Innovation is a fantastic journey. It took us beyond the boundaries of the industry and turned into a goldmine of refreshing insights and path-breaking ideas.
Michiel Leijnse, Global Brand Director, Water & Innovation, Personal Care Category, Unilever

This book has more than just information about some of the greatest inventions and innovations of our time; there is also information on how and why any CEO should strive to create the same. Orbit Shifting Innovation is all about how to become a better business leader and a complete game-changer. It's not easy, that's for sure, but if you're willing to put in the hard work (and this book will almost walk you through it) then you'll definitely be glad that you did.
Samantha Rivera, Readers' Favorite

Book Details

  • EAN: 9780749468750
  • Edition: 1
  • Published: 3rd January 2014
  • Paperback
  • Format: 234x156
  • 312 pages

About the Author

Rajiv Narang is the Founder of Erehwon, a 20 year old pioneering Innovation firm, where he has helmed the redefining and recasting of Innovation. Recognized as India's Innovation thought leader, Rajiv was part of the National Planning Commission Panel to recommend India's Innovation strategy. With his unparalleled insight into business, social and public service innovation, he has inspired leaders and organizations across cultures and across the world in adopting orbit-shifting innovation.

Devika Devaiah is a Director of Erehwon. She has led breakthrough research initiatives into challenger organizations, transworld partnerships and orbit-shifting innovation. Her cutting edge insight into innovation also comes from her unique ability to transform business, organization and leadership paradigms across regions in global organizations like Unilever, Walt Disney, Intel and Savola.

Rajiv Narang

Devika Devaiah