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Personalization at Work

How HR Can Use Job Crafting to Drive Performance, Engagement and Wellbeing

Embed a personalized approach to HR to improve employee engagement, motivation, productivity and performance with this practical guide.
Available to pre-order from 3rd December 2019
EAN: 9781789662948
Edition: 1
Format: 234x156
256 pages

About the book

The potential benefits of personalization on a workforce are huge. We curate music and online streaming content to suit our own tastes and we place more value on lottery numbers we have chosen ourselves, rather than a random selection from a lucky dip. When job roles are also personalized, employees are more interested, engaged and motivated at work. The responsibility for enabling this personalization lies with HR and people professionals and a key approach to doing this is via job crafting. Personalization at Work is a practical guide explaining what job crafting is, why it's important, what the benefits are and more broadly how a personalized approach can be brought to all aspects of HR including recruitment, learning and development, performance management, diversity and inclusion and reward.

Full of practical advice and case studies from companies who have already seen the benefits of a personalized approach including Virgin Money, KPMG, Make a Wish Foundation and Atom Bank, Personalization at Work is essential reading for all HR professionals wanting to improve staff engagement, retention and productivity. With expert guidance on how to encourage job crafting and a personalized approach to work for employees through everything from job titles, role descriptions and benefits packages through to working patterns, flexibility and work environment, this is a book that HR and people professionals can't afford to be without.

About the authors

Rob Baker

Rob Baker is the Founder and Director of Tailored Thinking, an evidence-based positive psychology wellbeing and HR consultancy. Prior to this, he has held a number of senior HR positions at the University of Melbourne and University of Sheffield as well as positions at RBT Connect and PwC.

More about Rob Baker