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Podcasting Marketing Strategy

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
EAN: 9780749486235
Edition: 1
Published:
Format: 234x156
264 pages

About the book

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

About the authors

Daniel Rowles

Daniel Rowles has worked on both the client and agency sides of digital marketing for almost 20 years. He is a Course Director for the CIM, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards since 2010. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business global. As CEO of his company TargetInternet.com, he helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

More about Daniel Rowles

Ciaran Rogers

Ciaran Rogers is the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace.

More about Ciaran Rogers

A definitive guide to everything you need to know about podcasting.

Gemma Butler, Marketing Director, The Chartered Institute of Marketing (CIM)