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Rethinking Reputational Risk

How to Manage the Risks that can Ruin Your Business, Your Reputation and You

Get a new perspective on the true nature of reputational risk and damage to organizations, and understand why its root causes trace back to individual and collective human behaviour.
EAN: 9780749477363
Edition: 1
Format: 235x155
336 pages

About the book

A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster.

Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk.

An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.

About the authors

Anthony Fitzsimmons

Anthony Fitzsimmons is Chairman of Reputability LLP and an authority and leading thinker on reputational risk and the propensity of behavioural and organisational risks to cause reputational damage. With insights gained from the ringside view of the crisis lawyer, coupled with the extensive experience of his partners, the Reputability team helps organisations and their leaders to find, see and deal with these risks.

More about Anthony Fitzsimmons

Derek Atkins

Derek Atkins BSc PhD MIMMM CEng FCIM FCII Chartered Insurer was a visiting Professor at the Cass Business School, teaching risk management, reputational risk, and insurance; and a partner in Reputability LLP. With a 30-year career in the insurance sector, he rose to UK Strategy Director for Royal and Sun Alliance Insurance Plc (now RSA). He was awarded the Exceptional Service Medal of the Chartered Insurance Institute.

More about Derek Atkins

An exceptional book for learning at every level - whether you are a business school student or a chief executive; Prime Minister or a new recruit into the civil service.

Lord Owen CH FRCP, Former UK Foreign Secretary and author of 'The Hubris Syndrome'