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Stickier Marketing

How to Win Customers in a Digital Age

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.
    Paperback£19.99
    Ebook£16.66
    Print and ebook bundle£25.00
    Hardback£57.99
EAN: 9780749471088
Edition: 2
Published:
Paperback
Format: 234x156
272 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

About the authors

Grant Leboff

Grant Leboff is one of the UK's leading sales and marketing experts. Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as a non-executive director and also runs a strategic consultancy, Sticky Marketing Club, a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector.

More about Grant Leboff

...should be considered nothing less than gospel.

Elite Business Magazine

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