Implement a strategic approach to internal communications in any organization with this complete guide.Available to pre-order from 3rd March 2017
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategic approach to internal communication which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book makes use of Dialogue Box throughout, a tool to help companies explore what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.
This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change and gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.
Dr David Cowan is former head of internal communications at ArcelorMittal, where he developed an award-winning global internal magazine and restructured the internal communications capability. He is currently a senior adviser to Weber Shandwick and has advised a variety of clients, including SABIC, Honeywell Aerospace, SAP, Vimpelcom, Saudi Aramco and University of Central Lancashire. He is a visiting professor at Boston College.