Total items: 0

Subtotal excl delivery & tax: £

Superhuman Innovation

Transforming Business with Artificial Intelligence

Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.
EAN: 9780749483838
Edition: 1
Format: 220x140
288 pages

About the book

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

About the authors

Chris Duffey

Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the Creative enterprise space. His keynotes have received over 50+ million impressions and been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News.

More about Chris Duffey

Superhuman Innovation is a secret resource for smart people trying to grow their business.

Rachel Loui, Head of International Growth for Business & Industrial Markets, Google

Related products

Human/Machine (9780749484248)
Digital Darwinism (9780749482282)
Too Fast to Think (9780749478865)
On Purpose (9780749471910)

On Purpose

From £16.66