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The Best Digital Marketing Campaigns in the World
Mastering The Art of Customer Engagement
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.
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EAN: 9780749460624
Edition: 1
Published:
Format: 217 x 173
224 pages
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About the book
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
About the authors
Damian Ryan is a digital marketing expert and has been working at the forefront of the media industry for 25 years. He created the first Internet magazine in Ireland in 1996 before launching the first digital marketing agency in the UK and Ireland in 1998. He now works in the global mergers and acquisitions business where he specialises in digital marketing.
Calvin Jones is a freelance writer and is already widely recognised as an authoritative and knowledgeable writer and commentator in the emerging world of digital marketing.
They are both the authors of the best-selling Understanding Digital Marketing, published by Kogan Page.
Table of contents
- Chapter - 00: Introduction;
- Section - ONE: The rapid evolution of (digital) marketing;
- Chapter - 01: Case study 1 Dockers ‘pants dance’;
- Chapter - 02: Case study 2 The truth about smart;
- Chapter - 03: Case study 3 Doritos Hotel 626;
- Chapter - 04: Case study 4 Lynx Primal Instinct;
- Chapter - 05: Case study 5 Rage Against the Machine for Christmas number one;
- Chapter - 06: Case study 6 Pizza Hut iPhone application;
- Chapter - 07: Case study 7 The Photographic Adventures of Nick Turpin;
- Chapter - 08: Case study 8 TurboTax Super Status;
- Chapter - 09: Case study 9 The Spoonful;
- Chapter - 10: Case study 10 In an Absolut world;
- Chapter - 11: Case study 11 Wario Land ‘Shake It’ YouTube shake-up;
- Chapter - 12: Case study 12 WALL-E;
- Chapter - 13: Case study 13 The Best Job in the World;
- Chapter - 14: Case study 14 Star Trek;
- Chapter - 15: Case study 15 Shadow Napping;
- Chapter - 16: Case study 16 The Ozometer;
- Chapter - 17: Case study 17 Playing the City;
- Chapter - 18: Case study 18 Lost in Space;
- Chapter - 19: Case study 19 Online as it happens;
- Chapter - 20: Case study 20 The Ephemeral Museum;
- Chapter - 21: Case study 21 Pepsi Makes Your Day;
- Chapter - 22: Case study 22 12 cams create your rainbow;
- Chapter - 23: Case study 23 World Malaria Day Twitter war;
- Chapter - 24: Case study 24 Break the Cycle;
- Chapter - 25: Case study 25 Barack Obama 2008 presidential campaign – the 15 swing states;
- Section - TWO: Looking forward to a creative digital future
Reviews
Management Today
...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation.
- ...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation.
- Management Today
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