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The Digital Marketing Handbook

Deliver Powerful Digital Campaigns

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
EAN: 9781398603394
Edition: 1
Format: 234x156
256 pages

About the book

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing and is an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google and Amazon. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analysing your results to maximize performance.

Written by a recognized industry expert with over 20 years' experience, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering managing affiliates and partnerships to deliver highly targeted leads and providing customer service that delivers high review scores and builds loyalty, it is accompanied by online presentation slides and interactive tools and templates to be used in practice. It is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

About the authors

Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Berkshire, UK, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. A regular conference keynote speaker and contributor to industry publications, he is the author of Digital Marketing Strategy, also published by Kogan Page.