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The Market Research and Insight Yearbook

Transforming Evidence into Impact

The Market Research Society
Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.
    Paperback£29.99
    Ebook£24.99
    Print and ebook bundle£37.50

In association with

partners
EAN: 9780749478339
Edition: 1
Published:
Paperback
Format: 247x175
208 pages
    About the book
    Table of contents
    Supporting resources

About the book

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.

There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.

Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.