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The People Business

The People Business

How Ten Leaders Drive Engagement Through Internal Communications

Annabel Dunstan, Imogen Osborne

From £24.99

Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.

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About the book

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Creating a Culture of Transparency [Lindsey Morrell, Telefònica];
    • Chapter - 02: Managing and Measuring Employee Attrition in High Turnover Industries [Suzie Welch and Jo Harvey, PizzaExpress];
    • Chapter - 03: Maintaining an Authentic Internal Voice during Challenging Business Climates [Norman Pickavance, Grant Thornton];
    • Chapter - 04: Uniting Workforces Using Your ‘Employer Brand’ [Laura Ferguson, BG Group];
    • Chapter - 05: Using a Coaching Culture to Integrate Change [Helen den Held, GE Capital];
    • Chapter - 06: Empowering Employees as Leaders of Company Values [Vickie Sheriff, Heathrow Airport];
    • Chapter - 07: Bold New Approaches for Mergers and Social Media [Jenny Burns, Just Retirement];
    • Chapter - 08: Leading IC Change as a Professional Body [Suzanne Peck, European Association for Internal Communication (FEIEA), Institute of Internal Communications and The Sequel Group];
    • Chapter - 09: Integrating Agency Disciplines across Diverse Channels and Territories [Fiona Shepherd, April Six, part of the Mission Group];
    • Chapter - 10: Using Storytelling, Data and Insight as an IC Enabler [Shiona Adamson, Natural England]; 11:Summary;
    • Chapter - 12: Twenty Top Tips for IC Communicators


This book made me re-evaluate our internal communications entirely, and its importance at the centre of a global business. I run a successful people business and this book has reminded me, simply and clearly, that I can be doing so much more to communicate internally to ensure inspiration, motivation and loyalty among our most important company asset - our talent.
Molly Aldridge, Global CEO, M&C Saatchi PR

The People Business is a fantastic testament to how internal communication has found its professional feet and is driving organizational performance with a unique and valuable set of skills, knowledge and expertise. At the Institute of Internal Communication (IoIC) we are committed to raising the profile and credibility of the profession and are delighted to support this book with its contribution from the IoIC President, Suzanne Peck.
Jennifer Sproul, Chief Executive, Institute of Internal Communication

Running a business has never been more complicated. Being able to deal with fast-changing external risk demands a clear understanding of your internal audience. That's part of what Q&R do; and that understanding is what Annabel Dunstan and Imogen Osborne have shared in this timely and vital book.
Ian Henderson, CEO of communications agency AML Group

A clear, simple, easy-to-read, case-study-led book for anyone who wants to unlock the secrets of internal communications and employee engagement. I believe that real-life examples always give the deepest insights; this is great content for practitioners, experts and novices alike.
BJ Cunningham, speaker, brand guru and renowned entrepreneur

I thoroughly recommend reading The People Business if you're serious about your communications career. It's packed full of advice and ideas and accurately reflects the vibrancy of working in this field.
Rachel Miller, Director, All Things IC

You can't take people with you unless they know what's going on and feel involved. Not in a fast-paced, multichannel world. In The People Business internal communications experts bare all in the name of best practice.
Tanya Hughes, President, SERMO Communications, Talk PR

Dunstan and Osborne have assembled an outstanding group of people at the leading edge of thinking and practice in engagement communications. Page after page of provocative ideas and practical insight make The People Business a landmark book in the development of the craft of workplace communications.
Liam FitzPatrick, Managing Partner, Working Communication, and co-author of Internal Communications, also published by Kogan Page

A book that gives a real feel for the issues confronting internal communications teams - remote working, multichannel media, millennial expectations - and shows how 10 top firms are trying to tackle them. Each chapter can be used to stimulate classroom discussion and learning about real business challenges.
Trevor Morris, Professor of Public Relations, Richmond University, and Former Chairman/CEO of several companies in the PR and recruitment industries

The People Business is a fascinating look into the world of internal communications, acknowledging its humble beginnings while looking ahead to its continuing evolution as a critical business function. The People Business is packed full of insight and practical tips - a must-read for any IC professional.
Helen Deverell, Director, HD Communications

Every now and then a book appears that has to be read from cover to cover, absorbed and then shared with colleagues and business friends. The People Business is one such book. Dunstan and Osborne should be commended for a very original and hugely useful publication. I wish I'd had the benefit of their insights 30 years ago.
Laurence Rosen, Founder and former CEO, Office Angels, and CEO/Chairman of several PR and recruitment companies

Book Details

  • EAN: 9780749479718
  • Edition: 1
  • Published: 3rd July 2017
  • Paperback
  • Format: 230x155
  • 216 pages

About the Author

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2012, she co-founded Question & Retain with the aim of changing the way companies listen to their clients, staff and other key stakeholders.

Annabel Dunstan

Imogen Osborne

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