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The People Business

How Ten Leaders Drive Engagement Through Internal Communications

Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
EAN: 9780749479718
Edition: 1
Format: 234x156
216 pages

About the book

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

About the authors

Annabel Dunstan

Annabel Dunstan has worked in marketing and comms in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

More about Annabel Dunstan

Imogen Osborne

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2012, she co-founded Question & Retain with the aim of changing the way companies listen to their clients, staff and other key stakeholders.

More about Imogen Osborne

This book made me re-evaluate our internal communications entirely, and its importance at the centre of a global business. I run a successful people business and this book has reminded me, simply and clearly, that I can be doing so much more to communicate internally to ensure inspiration, motivation and loyalty among our most important company asset - our talent.

Molly Aldridge, Global CEO, M&C Saatchi PR