We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



The People Business

The People Business

How Ten Leaders Drive Engagement Through Internal Communications

Annabel Dunstan, Imogen Osborne

£29.99

Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed case studies from multiple companies of diverse sectors.

Buy product Pre-order now

About the book

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.


Table Of Contents

    • Chapter - 01: Introduction;
    • Chapter - 02: Creating a culture of transparency - Lindsey Morrell, Telefònica;
    • Chapter - 03: Managing and measuring employee attrition in high turnover industries - Suzie Welch and Jo Harvey, PizzaExpress;
    • Chapter - 04: Maintaining an authentic internal voice during challenging business climates - Norman Pickavance, Grant Thornton;
    • Chapter - 05: Uniting workforces using your ‘Employer Brand - Laura Ferguson, BG Group;
    • Chapter - 06: Using a coaching culture to integrate change - Helen den Held, GE Capital;
    • Chapter - 07: Empowering employees as leaders of company values, Vickie Sheriff, Heathrow Airport;
    • Chapter - 08: Bold new approaches for mergers and social media - Jenny Burns, Just Retirement;
    • Chapter - 09: Leading IC change as a professional body - Suzanne Peck, European Association for Internal Communication (FEIEA), Institute of Internal Communications and The Sequel Group;
    • Chapter - 10: Integrating agency disciplines across diverse channels and territories - Fiona Shepherd, April Six, part of the Mission Group;
    • Chapter - 11: Using storytelling, data and insight as an IC enabler - Shiona Adamson, Natural England;
    • Chapter - 12: Summary;
    • Chapter - 13: Twenty top tips for IC Communicators



Book Details

  • EAN: 9780749479718
  • Edition: 1
  • Published: 3rd July 2017
  • Paperback
  • Dimensions: 234x156
  • 216 pages

About the Author

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2012, she co-founded Question & Retain with the aim of changing the way companies listen to their clients, staff and other key stakeholders.


Annabel Dunstan


Imogen Osborne


Related blog posts