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The People Business

How Ten Leaders Drive Engagement Through Internal Communications

Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
EAN: 9780749479718
Edition: 1
Published:
Format: 234x156
216 pages

About the book

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.

In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions.

Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging.

Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.

About the authors

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2012, she co-founded Question & Retain with the aim of changing the way companies listen to their clients, staff and other key stakeholders.


This book made me re-evaluate our internal communications entirely, and its importance at the centre of a global business. I run a successful people business and this book has reminded me, simply and clearly, that I can be doing so much more to communicate internally to ensure inspiration, motivation and loyalty among our most important company asset - our talent.

Molly Aldridge, Global CEO, M&C Saatchi PR