The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.
Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.
There's no substitute for a thorough understanding of the pressures on one's clients - and this book certainly provides that. Which is why I shall be making copies available to many of the people working in our business who are in day-to-day contact with publishers and customers.