- Gives an overview of all the main functions in publishing including: editorial, sales, marketing, production, rights, distribution and future trends such as e-publishing
- Provides a firm understanding of the responsibilities of all departments and how they work together
- Includes information on permissions, the current legal framework and the publishing supply chain
The Professionals' Guide to Publishing
A Practical Introduction to Working in the Publishing Industry
Get a practical introduction to working in the publishing industry and a clear overview of its many functions, including editorial, production, sales and marketing.
Key features at a glance
EAN: 9780749455415
Edition: 1
Published:
Format: 234x256
320 pages
About the book
The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.
Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.
About the authors
Gill Davies worked in publishing for 26 years, and was one of the UK's leading academic publishers. She has worked all over the world and was a member of the governing council of the Publishers' Association. Now retired, she was also Professor of Publishing at the University of the Arts London, where she was course director for the MA in Book Publishing.
Richard Balkwill has 25 years experience in education publishing. He currently runs his own training and consultancy business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He is an associate at Rights.com and a director of the Independent Publishers' Guild.
There's no substitute for a thorough understanding of the pressures on one's clients - and this book certainly provides that. Which is why I shall be making copies available to many of the people working in our business who are in day-to-day contact with publishers and customers.
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