- Explains why 'simplicity bias' affects the way the human brain works and why being straightforward is better than being complicated
- Shows how any task or problem can be handled more effectively by following six easy to understand principles
Modern life is complicated. Much more complicated than it used to be. Smartphone users experience concentration interruptions every 12 minutes of their waking day, by 2020 fifty percent of the workforce will be freelance, 250 billion emails are sent every 24 hours, supercomputing capacity is measured in quadrillions per second and each of us needs to plan for the 100 year lifespan.
The Simplicity Principle helps streamline complexities and cut through the layers to find a new way of how to work and live. Using the six hexagon principles of simplicity, individuality, knowledge, networks, time and rest, author and entrepreneur Julia Hobsbawm shows you how to be more creative, gain greater focus and reclaim productivity.
Whether you are managing multiple teams in a multinational business, getting your freelance career off the ground or trying to gain control of a life which has become overgrown and tangled, The Simplicity Principle provides smart solutions to help you cope with overload and inefficiency.