- Reveals the formula for success in video marketing and the psychology behind it, made accessible through clearly explained practical tips and frameworks
- Features interviews with high profile practitioners showing how they have effectively incorporated video marketing within their own organizations
- Contains a wealth of fascinating examples and case studies that showcase the best in video marketing around the world, making it extremely international in scope
- Online resources: Links to relevant videos, practical planning aids and helpful, digital learning tools
- Shows how to harness the psychology behind video on mobile